Independent Study

GEORDIE SHORE

SEASON 2 ADVERT :

Geordie Shore is a reality television series, now the show is back with series 2 on the 31st January 2012 at watershead timing 10PM on MTVwhich has since largely departed from music programming and is now known for producing mostly teen-oriented programs. The show is set in and around Newcastle and a British adaptation of the American show Jersey Shore.The show follows the antics of eight young Geordies as they live, work aswell as including their drunken, violent and sexual exploits – making it the highest-ever rated series on MTV .

1) Media Form

How does the trailer persuade audiences to watch the TV show

2) Media Representations

How is gender represented in this add

3)Media Audiences On the basis of this add,who are the target audience

4)Media Institution

What does the add tell us about the vaules and ideologies on MTV and how might it raise

issues/criticism?

ANSWERS :

1)

The trailer persuades audiences to watch the TV show because of the following :

Sex appeal which persuades and brings in audiences to gain entertainment aswell as pleasure  ,Sound/Music and the voice tone used - (M&S) seductive tone used just as Marks and Spensers want to tease the audiences to buy their mouthwatering food the simmilar technique is used to seduce audiences to watch and find out more about the characters. The humor is also shown through "ohhhh I could murder a kebab" , Shock taktics of the sexual behaviour which is seen shocking and over exagerated by their actions used . 

2)

gender represented in this add by:

Women seen stong however also seductive and sexual the actions of having the lollypop ,blowing bubbles, licking cakes , pulling out chewing gum all connotes sexual and seductive actions to tease male audience. Gradually this changes and shows a more Femme Fatale side as aggressiveness of  pulling out lollypop- can connote the violence ,jealousy,aggressive behaviour /flip side to women which will also be presented in the show , showing all the girls dont only have a soft side . 

Dismemberment of body parts emphasis body parts - male gaze , voyerism therefore making women inferior and as sex objects.

Men are seen also stong , physically fit and that have "secret weapons" again connoting sex and their ability to use their sex as weaponary tactics cotton buds show their masculinity and the roses show the romantic side but the sneezing and the disgust that makes him throw it away shows the dominance and masculinity to leave and get rid of things that they dislike.

3)

Target Audience would be audiences who know the characters or also teens 15+ to ages 20/25

Primary Audeince = Aspirers -who seek status, materialistic,image,apperance,persona,fashion - most of which is like the characters that are on the show who are also aspirers theirfore the audience can identify and relate to them

Explorers= who seek discovery individualism,adventure ,satisfaction , first to try new things , experiance

4)

The values and ideologies of MTV are shown as the advert proves the point to us that MTV is now known for producing mostly teen-oriented programs as we see this advert is directly aimed at teen audiences who aspire and identify with characters such as these as they are also young adults who are enjoying life and having fun therefore a dream for teenagers to experiance.

MTV could face critisism or issues for its deep sexual refrences used through the advert which could face critism from parents of teens or older secondary audiences who would see this as corruption and digust for their children to be shown as it would affect their behavior.

"TECHNOPHOBES" - BBC3

 AUDIENCE:

- Young Teen Audiences / Family - 16-34
- Socio -C2, D,E
- Male+Female
- psychographics -
Free Spirts - Laid Back people-Intrests in social matters
Funseekers - work,play and spend ...Trendy, latest-love magazines soaps etc

INSTITUTION:

-16 - 34 age demographic

- 7pm onwards most audiences

- Watch Online on iPlayer for repeats
- will be spread through word of mouth

MEDIA FORMS :

What kind of program are you expecting to see when it is broadcast? Include specific ideas about content, along with more broad knowledge of the codes and conventions of this genre
- Observational mode of the lives of each Technophobe -also with hidden cameras
- Expository mode Voice Over -voice of god
-Tv contrived -artificial setting
-Characters will have to spend a week with new technology which they have never used before alongside completing tasks using the type of technology given .
-They would have to eventually have to get over their phobia and learn to enjoy technology, however this is not possible with all contestants .
- Contestants adges between 16-30
- Typical stresseful and angry behavior being not capable to adapt to new technology therefore it will contain explicit language and codes of violence due to their fustrated.
- It will include 8 contestants - 4 boys and 4 girls
For Example :
- Their will be 2 of whom have been brought up without any sort and are studying
- And 2 others who will be working full time and see no point of the technology in their daily lives

 REPRESENTATION:

More negative Reperesentations would be given as, by living in the 21st century it would be seen to be very humerous and un-natural not to know the use the advantages of technology within your everyday life. The contestants will all receive great critisim from audiences that live in the "norm of society  however some audiences may be able to sypathize with their fustration that they are having with the technology. For example the fustration any typical person would have with updating software or with using a new phone without any knowledge of its functions.

WEB BLOG REVIEW 

 The BBC3 program was shocking and quite funny to see such people in the 21st century still behind and confused with the technology, dont really know why some of them are so  aggressive and emotional towards the technology its not like its going to bite them . It was quite stupid seeing the reactions of some of the contestants especially Kim who completely seems as if she'd entered a new world .
Well its about time that they finnaly getting a sense of what the futures all about.
By Sasha :)

800 word analysis of documentary DVD cover

Filmmaker Michael Moore explores the roots of America's  gun violence,
he learns that the answers of easy availability of guns, violent entertainment and americas crime Michael Moore takes on examination of America's culture of fear, and violence in a nation with widespread gun ownership.

Our eyes are firstly attracted to the bright yellow-orange colours, this would make the DVD cover stand out from all the rest of the documentaries which are stereotypically seen to be either in black and white or in the 20^th century. The bright colours could firstly connote fire and violence as the area of Columbine High School and America itself is seen to be full of guns and violence across the country. The fire like colours could also connote that the American society is burning down due to the violence and issues.

The image is of Michael Moore people who may not have seen his previous movie may think that he is the main protagonist/ character within the movie, therefore this is suggesting that the documentary is a “participatory documentary” – that will include the director of the movie as we can get a sense of how he can alter or change the situation whilst his presence is there.

His posture is very strong however the image of a high angle shot makes him look inferior to us however him holding up the globe can symbolise how society is the one that is more important and they should be the one making the change as he is only one person therefore he is bound to be weak and not capable of making much difference.

The Globe can also ironically be seen as a bowling ball relating back to the title of the movie the irony can sense that the movie will include some type of humorous aspect to it.

His facial expression is neutral on the front cover and seems quite serious about the situation however on the back cover the image of Michael Moore is more humorous and is directly giving a certain look to audiences as he is facing the globe towards us, it can almost connote that he is in the position to roll the bowling ball toward the audience.

Behind the writing and images there is a faded image of a map on which it is hard to tell the names of the places however the town of “Littleton” is clearly shown below this could connote the significance of the location therefore foreshadowing and giving clues on that the movie could be based on that location or somewhere near it – which is seen to be true as Littleton is actually close to Columbine, where the event of the High School is taken place.

The Title is in Black /Bold therefore contrasting with the background and clashing colours help it stand out more just as the rest of the text. The quotes praising the film and the Awards won are along the side to help promote the movie and generally show how successful and well critiqued it was.

Documentries

Documentary films contain aspecsts of reality, primarily for the purposes of instruction or maintaining a historical record.Viewers should feel like eyewitnesses to events shown in the film.documentaries typically have far lower budgets which makes them attractive to film companies "a factual film which is dramatic "It can also be something that stands out from the other types of non-fiction films for providing an opinion, and a specific message, along with the facts .Not all documentary films are factual . During times of war and other and other periods of social stress, film-documentary was often used as propaganda.

Documentary mode ; is a scheme developed by American documentary theorist Bill Nichols that distinguishes conventions of various documentary filmno styles. Nichols identifies six different documentary 'modes' in his schemes Which are : poetic, expository, observational, participatory, reflexive, and performative.

6 Different types of Documentary Modes  

Poetic documentaries-

The poetic mode of documentary film tends toward personal perspective/ own interpretations of its subject. documentaries in the poetic mode show traditional narrative content: individual characters and events remain undeveloped, in favor of creating a particular mood or tone. This is particularly noticeable in the editing of poetic documentaries, consisting of unrelated shots linked together to illustrate a rain shower in Amsterdam.
http://www.youtube.com/watch?v=oPD2C0K38jY
Appeared in the 1920’s,  moved away from continuity editing and instead organized images of the material world by means of links and patterns, both in terms of time and space. Well-rounded characters—'life-like people'—were absent; instead, people appeared in these films as someone of real existance, just like any other, that are found in the material world. . Their disruption of time and space—a favored by the fiction films of the day—can also be seen as an element of the cinematic narrative.

Expository Mode-
Documentaries speak directly to the viewer, either using voiceover or titles, showing a strong argument and point of view. These films are rhetorical, and try to persuade the viewer. (They may use a rich male voice.) The (voice-of-God) commentary often sounds ‘objective’+ omnicient.. The rhetoric makes us read the images in a certain way. Historical documentaries in this mode deliver an ‘objective’ account and interpretation of past events.
 The expositional mode is the term of visual practice and story-telling devices,emphasis on rhetorical content, and its goals of information/ persuasion.
 Film features, news stories, and various television programs rely heavily on its utility as a device for transferring information clearly.


Observational documentaries-  observational docs date back to the 1960’s; the technological developments which made them possible include mobile lighweight cameras and portable sound recording equipment for synchronized sound. Often, this mode of film includes voice-over commentary, post-dialogue and music. The films includes of individual human character in ordinary life situations. documentaries attempt to simply and spontaneously observe lived life .

Participatory documentaries- believe that it is impossible for the act of filmmaking to not influence or alter the events being filmed. What these films do is to approach the participant-observation of the life of a group by sharing in its activities.  Not only is the filmmaker part of the film, we also get a sense of how situations in the film are affected or altered by her presence. Nichols: “The filmmaker steps out from behind the cloak of voice-over commentary,(Almost like any other because the filmmaker retains the camera, and with it, a certain degree of power and control over events.)” The meeting between the filmmaker and subject becomes a critical element of the film.

Reflexive documentaries-  draw attention to the constructedness of documentries, and the fact that they are representations. How does the world get represented by documentary films? This question is central to this sub-genre of films. They make us “question the  general realness of documentary in general.” It is the most self-conscious of all the modes, and is highly full of ‘realism.’ It may use Brechtian alienation which prevents the audience from losing itself passively and completely in the character created by the actor, and which leads the audience to be a consciously critical observer.
Overall to summarise it is to...
“to aid the audience in their understanding of the process of construction in film so that they could develop a sophisticated and critical attitude.” (Ruby 2005)


Performative documentaries-  stress subjective experience and emotional response to the world. They are strongly personal, unconventional, perhaps poetic and/or experimental, and can be events designed to make us experience what it might be like for us to possess a certain specific perspective on the world that is not our own,
e.g. that of black, gay men in
Marlon Riggs’s Tongues Untied (1989) http://www.imdb.com/title/tt0103099/ or
Jenny Livingston’s Paris Is Burning (1991). This sub-genre might also lend itself to certain groups (e.g. women, ethnic minorities, gays and lesbians, etc) to ‘speak about themselves.’
Performative docs often link up personal accounts or experiences with larger political or historical realities.
Perhaps the most famous filmmaker currently working in this documentary mode is Michael Moore.


HISTORY OF DOCUMENTRIES

Cinéma vérité, or direct Cinema, is a important style of documentary film making that makes us use hand held cameras to record true events in as uncensored a way as possible. The style is made by there being little evidence of the film maker's presence.There is also alot of use of voice over narration.
The style includes following a person during a crisis with a moving, often handheld, camera to capture more personal reactions. There are no sit-down interviews, and the shooting ratio (amount of film shot compared to the finished product) is very high.  The filmmaker's intention was to represent the truth in what he or she was seeing .

Newsreels short subject segments covering specific topics. Voice over narration frequently used.
 indicated the development of divergent styles in longer form
re-enactments of events that had already happened, not attempts to show events as they were in the process of happening. E.G , battle footage from the early 20th century was staged; the cameramen would usually arrive on site after a major battle and re-enact scenes to film them.i.e
. http://www.youtube.com/watch?v=ev6FIlexpsE

Mockumentary is a type of film or show in which events are presented in a documentry format. These are often used to analyze or comment on current events and issues by using a fiction made setting, or to make humor of the documentary form .They may be either seem like comedy or in a dramatic form, although comedic mockumentaries are more common. Mockumentaries are often presented as historical documentaries, or with people discussing past events, or even cinéma vérité pieces following people as they go through various events.  E.G .A  early example was a short piece on the (("Swiss Spaghetti Harvest" ))that appeared as an April fools joke on the British television program Panorama in 1957 - it told a strory of a family in Switzerland harvesting spaghetti from a spaghetti tre

Questions of Super 8 Cross-Media Study

QUESTION 1 :  How the industry promotes film to audiences? 

Firstly a method of promotion is through print, which includes : billboards,newspapers, posters,  magazines etc this is traditionally the oldest form of promotion and has more speific loyal followers who may be a more older audience who are not into more modern technology. However print can be seen in everyday world as billboards and posters are eye catching and have to be taken a glimpse at.
Another way of promotion is through broadcasting which is easy as it is a daily part of everyones routines it can be shown on talk shows,cinema and premiers and. Most preferably the tv ads are perfect for todays busy fast paced lifestlye, it is worldwide for audiences and can reach almost any home therefore targeting a more family audience.
And lastly their is e-media for the more modern generation , emedia includes social networking such as twitter and facebook allowing audiences world wide to interact,discuss and find out about the film and cast etc there are official movie and production websites, blogs and online games/ in this case a online interactive super 8 trailer. This is all targetting a more younger audience who use e-media more regualrly
Key issues :
Print-  these include how traditional and old fashioned it is, also the money of subscription monthly for magazines and etc is not seen ecomomically efficient as you can find and read the same information for free online and even on your mobile device.
Tv is dying- another issue as critics think now people prefer watching online and with the new (sky+) the whole scheduling program has now changed as audiences no longer wait to watch a program or talkshow etc as they can now record it and watch it whenever they want. However on the other hand tv and broadcasting has tried to catch up with e-media and technology with moving ahead with the HD and 3D tv's allowing a whole new experiance and completly different audience gratifications in contrast to print and e-media
Emedia-  no police -and too much piracy illegal downloading of movies is just corrupting the film industry and therefore giving the industry a huge loss in their movie, it is a hard accpect to control as the web has now expanded hugely making it impossible to track down or stop it. However it has huge profit and promotional implications as social networking increases audience participation and allows audiences to have a voice and interaction unlike the other two methods.

QUESTION 2
How are texts in the three platforms constructed?

Language and the codes and conventions for each platform : Print media will give a review of Super 8,information about the cast, certificate, etc. and will often include an interview with a star/director - This is shown in a Guardian newspaper review of super 8 - http://www.guardian.co.uk/film/2011/aug/04/super-8-review which talked about all aspects of the cast,certificate For example  : Production year: 2011 ,Country: USA, Cert (UK): 12A

Runtime: 112 mins ,Directors: JJ Abrams Cast: Amanda Michalka, Elle Fanning, , Joel Courtney .. etc
therir was also a interview within the newspaper their was a interview with the director JJ Abrams who explains what it was like to work with the man who inspired him to make movies – and why he's proud to be a geek.

 Radio and TV will usually offer an exclusive interview with cast and directors etc and allows us to view them outside of their movie persona/ character for example http://www.youtube.com/watch?v=kWTHM6CzPlc&feature=related the interview with the kids who star in the movie as the main roles. During the interview we get to see a whole different side to their personalities and we as audiences can relate more to them .
E-Media will be instant offering interaction with a range of video clips, blogs, audio, articles and competitions this is shown through the cast's and movie social networking sites - Facebook/ Twitter which allows instant messaging and updates for the starts to update allowing audiences to be up to date with the latest info on the movie E media will also include exclusive video clips, blogs, articles and competitions etc about the movie that cannot be seen throught print or broadcasting media for example on the official website it has an editing room which includes exclusive clips from the movie that are unvailable to be seen on tv-broadcasting media.


Similarities and differences of how Super 8 is being promoted
Sim = - Trailers - on  Broadcats and Emedia
Dif = - Interactive Trailer online
Sim = Print and Emedia - Comic book spin off 
Sim = Interviews with cast/directors = Emedia and Broadcasting and Print
Diff = Audiences able to interact through Emedia
Some platforms better than other - Emedia - newest form,worldwide , no cost , intreractivity, latest/updated information, easy accessable etc..

OUESTION 3
How do audiences access the text across the 3 platforms?

Super 8 TA - and how ?
Primary = Young children, SocioClass - E , Ages - 12+  the  cast of all younger actors will make it easier to identify with younger audiences also the special effects and story plot of a scary alien will intrigue younger audiences to go watch it . Secondary audeinces = Older Audiences who may have seen pervious Spielburg movies and see the homage as a tribute and a reminder of their old childhood intrests and who have a real love for 90/80's movies .

Print - Older, Traditional Audiences perhaps C-D audiences who may read newspapers or magazines daily or monthly due to their loyalty to the magazine or newspaper - Aiming to appeal to them by giving strong critical reviews of movies for example in Super 8 - Newspaper Article in - The guardian http://www.guardian.co.uk/film/2011/aug/04/super-8-review ..Gives it 3 Stars and starts of saying "JJ Abrams's amiable, ever so slightly disappointing mystery adventure is a weird hybrid"

It doesn't allow interaction as it attracts narrow casted audiences who may only want to read about the movie rather than having an opinion on it or wanting to comment back.

The audiences dont really have a role in construction unless the people who write or critic the review actually go to watch the movie or interview with the cast / director .

 Broadcasting can reach a more primetime / family audiences therefore - C-D-E socio classes and reach their primary audiences easily as the trailers and tv spots would mostly come in primetimes or between more younger-children based programs or tv shows . However it can also reach out of primary auduiences such as at  the SuperBowl TV recording their was a TV spot during the break making the movie be seen by all american audiences because the Super Bowl has frequently been the most watched American television broadcast of the year

Broadcasting

Emedia can reach worldwide audiences - and primary audeicnes aimed probably at more young teens who are the more daily and  current users of the internet : we see this through the super 8 movie twitter page which has over 16,000 followers , the social networking allows audiences to interact and communicate with what is going on with the updates for the movie,. Moreover just as others it cn reach secondary audiences of general internet users who may see the product on online shopping websites such as amazon.com which may just come up in the corner side whilst you are shopping as seen on the right
<-----
This can also allow audiences to participate with movie info as amazon allows reviews by the buyers therefore audiences can have a say an opinion on the movie and its DVDformat.
The socio class would be around D-E due to the younger internet audiences who are mostly influenced by the promotional methods through the E-Media platform.

OUESTION 4:
How are representations constructed across the 3 platforms?Character Represention
Print -
It is harder to control character representation as the person constructing the magazine article or newspaper article has more control over anyone to protray and represent certin characters/actors in certin ways
Broadcast Interviews such as :   http://www.youtube.com/watch?v=kWTHM6CzPlc&feature=related allow the characters to represent themselves rather than having others having mis-represented ideas of them, they are able to present their own individual characters the way they want throught broadcast media as they themselves are the ones communicating their character to the rest of the world/audience .
Emedia this can be tricky as it includes audience interaction and construction therefor the audience have a role in constructing character representationsin things such as blogs or youtube videos,comments etc however E-media also helps with social networks as each character/ actor can once again like broadcast media construct and potray themselves the way they want to audiences throught there networking sites. http://www.facebook.com/JoelCourtneyOfficial
However EMedia allows audiences to represent themselves and their own opinions and comments on the movie itself letting audience feel part of the movie promotion/basis.
representations of:

QUESTION 5 : What institutional issues are raised in the case study?
Key Institutions + Collaborators/Distributers are :
Paramount, Amblin Entertainment, Love Film ,HMV, Play.com , Amazon, Blockbuster etc.
The main institution Paramount revealed the film to their social networking audience .They tried use Twitter to promote a sneak screening of the film on 300 screens (many of them Imax) .Paramount paid for the promoted hashtag when there was already enough hype about the move they secretly paid and planned for more . This raises questions of Paramount of how far they go to promote? whether they have taken it too far ? or if it is just unfair?
There were also 2 other production companies involved in the making of Super 8, which are Amblin Entertainment and Bad Robot. There were also many distributors which can be seen on the following link. http://www.imdb.com/title/tt1650062/companycredits
Eleven, Inc. will award one of its most unusual prizes ever – a trip to space – as part of its super month-long promotion with Paramount Pictures’ film Super 8, released in theaters June 10.   It provides new audience experiences as the audience can stay interactive and are involved in the contest  .

The actors/stars (their star persona) - All seem intreseted deeply into previous Spielburg movies and are very excited and happy about being in sucha high budget blockbuster movie

• People (race, gender, age etc) - All stars in the movie are white/american theirfore it stick to the norm of a white male protagonist/s , as for age all the star characters are all of a younger age giving more recognition of the younger audience and making it easier to identify with younger audiences  
• Places (countries, regions, the USA etc) - The Movie is set in USA - America Ohio Town - Shows it is the main place for action and discovery aswell as the cure to all problems of distruction as it can help protect the whole world  
• Values and ideologies (class, politics, religion, lifestyle, beliefs etc)  - Shows people of low class/ lifestyle or bad family relations/problems can still enjoy life , survive problems and show that they can still have a norm in society regardless of there demographics.

aswell as showing technological developments to provide new audience experiences

Has internet piracy impacted on the construction/distribution of the film/DVD:
Piracy and Illegal downloading has become a huge problem in todays day and age and for promoters/distributers as E-media/ internet has spread hugely allowing millions of illegal online websites to download and watch movies for free for example websites such as : http://www.iwannawatch.net/2011/06/super-8-2011/ This is a huge loss into the film industry and shows how media platforms help with this corruption and problem in todays society

http://io9.com/5809032/jj-abrams-super-8s-monster-is-no-cuddly-et


secretly leaked the movie one day before release .
http://www.deadline.com/2011/06/super-8-leaks-creature-glimpse/

Examples of Super 8 Presented Across 3 Platforms :

BROADCASTING

Sasha PerlRaver - Interviewer from MovieWeb.com  http://www.youtube.com/watch?v=kWTHM6CzPlc&feature=related

One-on-one for some exclusive interview with "Super 8" stars Joel Courtney, Ryan Lee, Riley Griffiths and Zach Mills to talk about working with J.J. Abrams, being cast in the film and writing/directing their Zombie film within a film.

Richard Roeper's Reviews : On Conan the barbarian and on Super 8  - DVD Reviews
http://www.youtube.com/watch?v=VKPg_6zI-xQ
Says it was a only dissapointment was "the big surprise want all that much of a surprise"
BUT ..."was a superp young cast,terrific writing, tight direction and a real love from a certin kind of movie from the 90-80's  "


Super 8 Official Theatrical Trailer (2011) http://www.youtube.com/watch?v=wSnnS2LWiMg
It doesn't answer many of the questions fans still have e.g: seeing the monster but it does give us the best look at the plot synopsis.

"Late show" with David Letterman - Talk show on- Super 8 with Kyle Chandler. The Late Show is a U.S. late-night talk show hosted by David Letterman on CBS.
Talks about how he is travelling around the world promoting the movie.




http://www.youtube.com/watch?v=QBZ18zF-Bo0 -

Interview with Elle Fanning at the Super 8 Premier ...Talks about if they had to watch 80's movies to get into their mindset of the movie – Talks about how JJ was inspired by those films and about working with her Co-stars and her experiance .

PRINT

Empire - Movie Magazine review
gave it 4 stars and the verdict was :
"It’s nowhere close to E. T. — what is? — but amongst the hullabaloo of summer, Super 8 is something to cherish: a beautifully made homage to better times, and better movies" http://www.empireonline.com/reviews/review.asp?FID=136812

Special Cups7-Eleven has created a Super Big Gulp® cup which features the Super 8 movie poster art and scenes from the filmhttp://corp.7eleven.com/Newsroom/2011NewsReleases/Super8MovieCheckintoSpacePromotion/tabid/474/Default.aspx

Newspaper Article in - The guardian http://www.guardian.co.uk/film/2011/aug/04/super-8-review ..Gives it 3 Stars and starts of saying "JJ Abrams's amiable, ever so slightly disappointing mystery adventure is a weird hybrid."

JJ Abrams: 'I called Spielberg and he said yes'Lost creator JJ Abrams's new film Super 8 was produced by Steven Spielberg. He explains what it was like to work with the man who inspired him to make movies – and why he's proud to be a geek http://www.guardian.co.uk/film/2011/aug/01/jj-abrams-spielberg-super-8?INTCMP=ILCNETTXT3487 "What I love, and what Steven Spielberg has in his work, is a sense of unlimited possibility, the sense that life could bring you anything, that around every corner could be something amazing" .

Spin Off Publication : http://www.super8comiccontest.com/ 

  




                      Advertisements :

Cinema Billboard (inside cinemas) :                                                             

<-----Public Billboard

                                                                                                 'Super 8' Teaser Poster

E-MEDIA

Production Company Website - Paromount Pictures http://www.paramount.com/movies/super-8/details/dvd  Has all trailers released, abit about special features on the dvd and a hyperlink to Amazon.com to buy the dvd - http://www.amazon.com/Super-8-Elle-Fanning/dp/B004EPYZPS/ref=sr_1_1?ie=UTF8&qid=1316210301&sr=8-1



Official Movie Website : http://www.super8-movie.com/..

Story,gallery,video,cast and crew notes by each member and a allowing audeicnes to register and receive recent updates

Also takes you to Amazon.com to buy the DVD just as the prodcution website and it also has a download link to  the Apple App Store to buy the Super 8 App and the online version of the Super 8 comic book .



Social networking websites -
Facebook +Twitter
 The Cast/Crew e.g - Joel Courtner
and Director - JJ Abrams

Oppotunity for interaction and dialogue for audiences

Fan Made Blog : http://bolandpat35.blog.com/2011/06/27/super-8-review/

Talks about the movies plot and info and lastly says "These kids swear and argue which reminded me of the crew I ran with in my childhood"

Official Website - Editing room - play around with scenes from the movie http://www.super8-movie.com/editingroom.html

Interactive Super 8 trailer on Extras in Portal 2 PC Version ...Portal 2 is a -Video Game available on PS3,Xbox and Windows
Portal 2 comes with interactive Super 8 trailer on the extras http://www.vg247.com/2011/04/19/portal-2-comes-with-interactive-super-8-trailer/  allows you to be part of the trailer e.g Walk around in the train that is about to be crashed .

Super 8 Fan Made Trailer - "Making Of The Trailer" On the Iphone APP http://www.youtube.com/watch?v=fbV5wn_ygXM&feature=player_embedded Here's a quick video to take you behind the scenes on our Super 8 miniature shoot to show you what they did into making it and how you could also do the simmilar thing with props and using the IphoneApp
The finished video here:http://www.youtube.com/watch?v=RzeWsBhJKFI

Super 8 Ipod/Phone Application by Paramoiunt Pictures http://itunes.apple.com/gb/app/super-8/id435739918?mt=8

Paramount is using Twitter to promote a sneak screening of the film on 300 screens (many of them Imax) throughout the country.

http://www.forbes.com/sites/dorothypomerantz/2011/06/08/paramount-turns-to-twitter-to-promote-super-8/ 

Paramount paid for the promoted hashtag so it appears on the Twitter home page (when users actually use Twitter as opposed to a third party Twitter client). That leads fans to this website where they can buy tickets for the June 9th sneak previews.

The marketing campaign for the movie has been completely built on mystery.

Viral marketing campaign 
The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, http://www.scariestthingieversaw.com/ which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father).

The viral campaign generated massive hype for the film long before its release

Lighting HW

The image is an example of backlighting this is when light comes from the back of the person/object and creates a silhouette. This is a clever way of identifying the people by their shape and outline rather than features. It does require great detail and hides the person’s identity. There is also low key lighting as it produces contrast of the light coming from in front to their shadows. The light coming from in front of them connotes hope and dreams of a new beginning and as they are facing it we can suggest they are turning to the light to enter a new "world" and in this case we can see that the light is coming from Disney Land which to younger audience may be seen as a whole new imaginary world.

YouTube- Titanic - I'm Flying Scene

The film clip is from Titanic – the scene where they are on the boat and feel as if they are flying, this shot has top lighting in this case suggesting that it is coming from the sun, it helps the actors look more glamorous and allows them to look more dominant and superior supported by their body positions. There is also high key lighting to depict a sunny day to bring across a positive atmosphere, there is less contrast as it want to portray happiness and hopefulness with the symbol of light. This is supported by the fact that they feel as if they are flying and in a whole new world. Unlike backlighting it doesn’t hide the characters details or identity but wants to emphasis it to its full extent by showing off the actors who are involved. The lighting also helps us recognise them to be the protagonists - hero/heroine in the movie as the lighting helps convey their importance. In this scene the lighting helps convey the new beginning, hopefulness and romance.