Examples of Super 8 Presented Across 3 Platforms :

BROADCASTING

Sasha PerlRaver - Interviewer from MovieWeb.com  http://www.youtube.com/watch?v=kWTHM6CzPlc&feature=related

One-on-one for some exclusive interview with "Super 8" stars Joel Courtney, Ryan Lee, Riley Griffiths and Zach Mills to talk about working with J.J. Abrams, being cast in the film and writing/directing their Zombie film within a film.

Richard Roeper's Reviews : On Conan the barbarian and on Super 8  - DVD Reviews
http://www.youtube.com/watch?v=VKPg_6zI-xQ
Says it was a only dissapointment was "the big surprise want all that much of a surprise"
BUT ..."was a superp young cast,terrific writing, tight direction and a real love from a certin kind of movie from the 90-80's  "


Super 8 Official Theatrical Trailer (2011) http://www.youtube.com/watch?v=wSnnS2LWiMg
It doesn't answer many of the questions fans still have e.g: seeing the monster but it does give us the best look at the plot synopsis.

"Late show" with David Letterman - Talk show on- Super 8 with Kyle Chandler. The Late Show is a U.S. late-night talk show hosted by David Letterman on CBS.
Talks about how he is travelling around the world promoting the movie.




http://www.youtube.com/watch?v=QBZ18zF-Bo0 -

Interview with Elle Fanning at the Super 8 Premier ...Talks about if they had to watch 80's movies to get into their mindset of the movie – Talks about how JJ was inspired by those films and about working with her Co-stars and her experiance .

PRINT

Empire - Movie Magazine review
gave it 4 stars and the verdict was :
"It’s nowhere close to E. T. — what is? — but amongst the hullabaloo of summer, Super 8 is something to cherish: a beautifully made homage to better times, and better movies" http://www.empireonline.com/reviews/review.asp?FID=136812

Special Cups7-Eleven has created a Super Big Gulp® cup which features the Super 8 movie poster art and scenes from the filmhttp://corp.7eleven.com/Newsroom/2011NewsReleases/Super8MovieCheckintoSpacePromotion/tabid/474/Default.aspx

Newspaper Article in - The guardian http://www.guardian.co.uk/film/2011/aug/04/super-8-review ..Gives it 3 Stars and starts of saying "JJ Abrams's amiable, ever so slightly disappointing mystery adventure is a weird hybrid."

JJ Abrams: 'I called Spielberg and he said yes'Lost creator JJ Abrams's new film Super 8 was produced by Steven Spielberg. He explains what it was like to work with the man who inspired him to make movies – and why he's proud to be a geek http://www.guardian.co.uk/film/2011/aug/01/jj-abrams-spielberg-super-8?INTCMP=ILCNETTXT3487 "What I love, and what Steven Spielberg has in his work, is a sense of unlimited possibility, the sense that life could bring you anything, that around every corner could be something amazing" .

Spin Off Publication : http://www.super8comiccontest.com/ 

  




                      Advertisements :

Cinema Billboard (inside cinemas) :                                                             

<-----Public Billboard

                                                                                                 'Super 8' Teaser Poster

E-MEDIA

Production Company Website - Paromount Pictures http://www.paramount.com/movies/super-8/details/dvd  Has all trailers released, abit about special features on the dvd and a hyperlink to Amazon.com to buy the dvd - http://www.amazon.com/Super-8-Elle-Fanning/dp/B004EPYZPS/ref=sr_1_1?ie=UTF8&qid=1316210301&sr=8-1



Official Movie Website : http://www.super8-movie.com/..

Story,gallery,video,cast and crew notes by each member and a allowing audeicnes to register and receive recent updates

Also takes you to Amazon.com to buy the DVD just as the prodcution website and it also has a download link to  the Apple App Store to buy the Super 8 App and the online version of the Super 8 comic book .



Social networking websites -
Facebook +Twitter
 The Cast/Crew e.g - Joel Courtner
and Director - JJ Abrams

Oppotunity for interaction and dialogue for audiences

Fan Made Blog : http://bolandpat35.blog.com/2011/06/27/super-8-review/

Talks about the movies plot and info and lastly says "These kids swear and argue which reminded me of the crew I ran with in my childhood"

Official Website - Editing room - play around with scenes from the movie http://www.super8-movie.com/editingroom.html

Interactive Super 8 trailer on Extras in Portal 2 PC Version ...Portal 2 is a -Video Game available on PS3,Xbox and Windows
Portal 2 comes with interactive Super 8 trailer on the extras http://www.vg247.com/2011/04/19/portal-2-comes-with-interactive-super-8-trailer/  allows you to be part of the trailer e.g Walk around in the train that is about to be crashed .

Super 8 Fan Made Trailer - "Making Of The Trailer" On the Iphone APP http://www.youtube.com/watch?v=fbV5wn_ygXM&feature=player_embedded Here's a quick video to take you behind the scenes on our Super 8 miniature shoot to show you what they did into making it and how you could also do the simmilar thing with props and using the IphoneApp
The finished video here:http://www.youtube.com/watch?v=RzeWsBhJKFI

Super 8 Ipod/Phone Application by Paramoiunt Pictures http://itunes.apple.com/gb/app/super-8/id435739918?mt=8

Paramount is using Twitter to promote a sneak screening of the film on 300 screens (many of them Imax) throughout the country.

http://www.forbes.com/sites/dorothypomerantz/2011/06/08/paramount-turns-to-twitter-to-promote-super-8/ 

Paramount paid for the promoted hashtag so it appears on the Twitter home page (when users actually use Twitter as opposed to a third party Twitter client). That leads fans to this website where they can buy tickets for the June 9th sneak previews.

The marketing campaign for the movie has been completely built on mystery.

Viral marketing campaign 
The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, http://www.scariestthingieversaw.com/ which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father).

The viral campaign generated massive hype for the film long before its release

Lighting HW

The image is an example of backlighting this is when light comes from the back of the person/object and creates a silhouette. This is a clever way of identifying the people by their shape and outline rather than features. It does require great detail and hides the person’s identity. There is also low key lighting as it produces contrast of the light coming from in front to their shadows. The light coming from in front of them connotes hope and dreams of a new beginning and as they are facing it we can suggest they are turning to the light to enter a new "world" and in this case we can see that the light is coming from Disney Land which to younger audience may be seen as a whole new imaginary world.

YouTube- Titanic - I'm Flying Scene

The film clip is from Titanic – the scene where they are on the boat and feel as if they are flying, this shot has top lighting in this case suggesting that it is coming from the sun, it helps the actors look more glamorous and allows them to look more dominant and superior supported by their body positions. There is also high key lighting to depict a sunny day to bring across a positive atmosphere, there is less contrast as it want to portray happiness and hopefulness with the symbol of light. This is supported by the fact that they feel as if they are flying and in a whole new world. Unlike backlighting it doesn’t hide the characters details or identity but wants to emphasis it to its full extent by showing off the actors who are involved. The lighting also helps us recognise them to be the protagonists - hero/heroine in the movie as the lighting helps convey their importance. In this scene the lighting helps convey the new beginning, hopefulness and romance.