GEORDIE SHORE
SEASON 2 ADVERT :
Geordie Shore is a reality television series, now the show is back with series 2 on the 31st January 2012 at watershead timing 10PM on MTVwhich has since largely departed from music programming and is now known for producing mostly teen-oriented programs. The show is set in and around Newcastle and a British adaptation of the American show Jersey Shore.The show follows the antics of eight young Geordies as they live, work aswell as including their drunken, violent and sexual exploits – making it the highest-ever rated series on MTV .
1) Media Form
How does the trailer persuade audiences to watch the TV show
2) Media Representations
How is gender represented in this add
3)Media Audiences On the basis of this add,who are the target audience
4)Media Institution
What does the add tell us about the vaules and ideologies on MTV and how might it raise
issues/criticism?
ANSWERS :
1)
The trailer persuades audiences to watch the TV show because of the following :
Sex appeal which persuades and brings in audiences to gain entertainment aswell as pleasure ,Sound/Music and the voice tone used - (M&S) seductive tone used just as Marks and Spensers want to tease the audiences to buy their mouthwatering food the simmilar technique is used to seduce audiences to watch and find out more about the characters. The humor is also shown through "ohhhh I could murder a kebab" , Shock taktics of the sexual behaviour which is seen shocking and over exagerated by their actions used . 2)
gender represented in this add by:
Women seen stong however also seductive and sexual the actions of having the lollypop ,blowing bubbles, licking cakes , pulling out chewing gum all connotes sexual and seductive actions to tease male audience. Gradually this changes and shows a more Femme Fatale side as aggressiveness of pulling out lollypop- can connote the violence ,jealousy,aggressive behaviour /flip side to women which will also be presented in the show , showing all the girls dont only have a soft side .
Dismemberment of body parts emphasis body parts - male gaze , voyerism therefore making women inferior and as sex objects.
Men are seen also stong , physically fit and that have "secret weapons" again connoting sex and their ability to use their sex as weaponary tactics cotton buds show their masculinity and the roses show the romantic side but the sneezing and the disgust that makes him throw it away shows the dominance and masculinity to leave and get rid of things that they dislike.
3)
Target Audience would be audiences who know the characters or also teens 15+ to ages 20/25
Primary Audeince = Aspirers -who seek status, materialistic,image,apperance,persona,fashion - most of which is like the characters that are on the show who are also aspirers theirfore the audience can identify and relate to them
Explorers= who seek discovery individualism,adventure ,satisfaction , first to try new things , experiance
4)
The values and ideologies of MTV are shown as the advert proves the point to us that MTV is now known for producing mostly teen-oriented programs as we see this advert is directly aimed at teen audiences who aspire and identify with characters such as these as they are also young adults who are enjoying life and having fun therefore a dream for teenagers to experiance.
MTV could face critisism or issues for its deep sexual refrences used through the advert which could face critism from parents of teens or older secondary audiences who would see this as corruption and digust for their children to be shown as it would affect their behavior.
