QUESTION 1 : How the industry promotes film to audiences?
Firstly a method of promotion is through print, which includes : billboards,newspapers, posters, magazines etc this is traditionally the oldest form of promotion and has more speific loyal followers who may be a more older audience who are not into more modern technology. However print can be seen in everyday world as billboards and posters are eye catching and have to be taken a glimpse at.
Another way of promotion is through broadcasting which is easy as it is a daily part of everyones routines it can be shown on talk shows,cinema and premiers and. Most preferably the tv ads are perfect for todays busy fast paced lifestlye, it is worldwide for audiences and can reach almost any home therefore targeting a more family audience.
And lastly their is e-media for the more modern generation , emedia includes social networking such as twitter and facebook allowing audiences world wide to interact,discuss and find out about the film and cast etc there are official movie and production websites, blogs and online games/ in this case a online interactive super 8 trailer. This is all targetting a more younger audience who use e-media more regualrly
Key issues :
Print- these include how traditional and old fashioned it is, also the money of subscription monthly for magazines and etc is not seen ecomomically efficient as you can find and read the same information for free online and even on your mobile device.
Tv is dying- another issue as critics think now people prefer watching online and with the new (sky+) the whole scheduling program has now changed as audiences no longer wait to watch a program or talkshow etc as they can now record it and watch it whenever they want. However on the other hand tv and broadcasting has tried to catch up with e-media and technology with moving ahead with the HD and 3D tv's allowing a whole new experiance and completly different audience gratifications in contrast to print and e-media
Emedia- no police -and too much piracy illegal downloading of movies is just corrupting the film industry and therefore giving the industry a huge loss in their movie, it is a hard accpect to control as the web has now expanded hugely making it impossible to track down or stop it. However it has huge profit and promotional implications as social networking increases audience participation and allows audiences to have a voice and interaction unlike the other two methods.
QUESTION 2
How are texts in the three platforms constructed?
Language and the codes and conventions for each platform : Print media will give a review of Super 8,information about the cast, certificate, etc. and will often include an interview with a star/director - This is shown in a Guardian newspaper review of super 8 - http://www.guardian.co.uk/film/2011/aug/04/super-8-review which talked about all aspects of the cast,certificate For example : Production year: 2011 ,Country: USA, Cert (UK): 12A
Firstly a method of promotion is through print, which includes : billboards,newspapers, posters, magazines etc this is traditionally the oldest form of promotion and has more speific loyal followers who may be a more older audience who are not into more modern technology. However print can be seen in everyday world as billboards and posters are eye catching and have to be taken a glimpse at.
Another way of promotion is through broadcasting which is easy as it is a daily part of everyones routines it can be shown on talk shows,cinema and premiers and. Most preferably the tv ads are perfect for todays busy fast paced lifestlye, it is worldwide for audiences and can reach almost any home therefore targeting a more family audience.
And lastly their is e-media for the more modern generation , emedia includes social networking such as twitter and facebook allowing audiences world wide to interact,discuss and find out about the film and cast etc there are official movie and production websites, blogs and online games/ in this case a online interactive super 8 trailer. This is all targetting a more younger audience who use e-media more regualrly
Key issues :
Print- these include how traditional and old fashioned it is, also the money of subscription monthly for magazines and etc is not seen ecomomically efficient as you can find and read the same information for free online and even on your mobile device.
Tv is dying- another issue as critics think now people prefer watching online and with the new (sky+) the whole scheduling program has now changed as audiences no longer wait to watch a program or talkshow etc as they can now record it and watch it whenever they want. However on the other hand tv and broadcasting has tried to catch up with e-media and technology with moving ahead with the HD and 3D tv's allowing a whole new experiance and completly different audience gratifications in contrast to print and e-media
Emedia- no police -and too much piracy illegal downloading of movies is just corrupting the film industry and therefore giving the industry a huge loss in their movie, it is a hard accpect to control as the web has now expanded hugely making it impossible to track down or stop it. However it has huge profit and promotional implications as social networking increases audience participation and allows audiences to have a voice and interaction unlike the other two methods.
QUESTION 2
How are texts in the three platforms constructed?
Language and the codes and conventions for each platform : Print media will give a review of Super 8,information about the cast, certificate, etc. and will often include an interview with a star/director - This is shown in a Guardian newspaper review of super 8 - http://www.guardian.co.uk/film/2011/aug/04/super-8-review which talked about all aspects of the cast,certificate For example : Production year: 2011 ,Country: USA, Cert (UK): 12A
Runtime: 112 mins ,Directors: JJ Abrams Cast: Amanda Michalka, Elle Fanning, , Joel Courtney .. etc
therir was also a interview within the newspaper their was a interview with the director JJ Abrams who explains what it was like to work with the man who inspired him to make movies – and why he's proud to be a geek.
E-Media will be instant offering interaction with a range of video clips, blogs, audio, articles and competitions this is shown through the cast's and movie social networking sites - Facebook/ Twitter which allows instant messaging and updates for the starts to update allowing audiences to be up to date with the latest info on the movie E media will also include exclusive video clips, blogs, articles and competitions etc about the movie that cannot be seen throught print or broadcasting media for example on the official website it has an editing room which includes exclusive clips from the movie that are unvailable to be seen on tv-broadcasting media.
Similarities and differences of how Super 8 is being promoted
Sim = - Trailers - on Broadcats and Emedia
Dif = - Interactive Trailer online
Sim = Print and Emedia - Comic book spin off
Sim = Interviews with cast/directors = Emedia and Broadcasting and Print
Diff = Audiences able to interact through Emedia
Some platforms better than other - Emedia - newest form,worldwide , no cost , intreractivity, latest/updated information, easy accessable etc..
OUESTION 3
How do audiences access the text across the 3 platforms?
Super 8 TA - and how ?
Primary = Young children, SocioClass - E , Ages - 12+ the cast of all younger actors will make it easier to identify with younger audiences also the special effects and story plot of a scary alien will intrigue younger audiences to go watch it . Secondary audeinces = Older Audiences who may have seen pervious Spielburg movies and see the homage as a tribute and a reminder of their old childhood intrests and who have a real love for 90/80's movies .
Print - Older, Traditional Audiences perhaps C-D audiences who may read newspapers or magazines daily or monthly due to their loyalty to the magazine or newspaper - Aiming to appeal to them by giving strong critical reviews of movies for example in Super 8 - Newspaper Article in - The guardian http://www.guardian.co.uk/film/2011/aug/04/super-8-review ..Gives it 3 Stars and starts of saying "JJ Abrams's amiable, ever so slightly disappointing mystery adventure is a weird hybrid"
It doesn't allow interaction as it attracts narrow casted audiences who may only want to read about the movie rather than having an opinion on it or wanting to comment back.
The audiences dont really have a role in construction unless the people who write or critic the review actually go to watch the movie or interview with the cast / director .
Broadcasting can reach a more primetime / family audiences therefore - C-D-E socio classes and reach their primary audiences easily as the trailers and tv spots would mostly come in primetimes or between more younger-children based programs or tv shows . However it can also reach out of primary auduiences such as at the SuperBowl TV recording their was a TV spot during the break making the movie be seen by all american audiences because the Super Bowl has frequently been the most watched American television broadcast of the year
Broadcasting
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This can also allow audiences to participate with movie info as amazon allows reviews by the buyers therefore audiences can have a say an opinion on the movie and its DVDformat.
The socio class would be around D-E due to the younger internet audiences who are mostly influenced by the promotional methods through the E-Media platform.
OUESTION 4:
How are representations constructed across the 3 platforms?Character Represention
Print -
It is harder to control character representation as the person constructing the magazine article or newspaper article has more control over anyone to protray and represent certin characters/actors in certin ways
Broadcast Interviews such as : http://www.youtube.com/watch?v=kWTHM6CzPlc&feature=related allow the characters to represent themselves rather than having others having mis-represented ideas of them, they are able to present their own individual characters the way they want throught broadcast media as they themselves are the ones communicating their character to the rest of the world/audience .
Emedia this can be tricky as it includes audience interaction and construction therefor the audience have a role in constructing character representationsin things such as blogs or youtube videos,comments etc however E-media also helps with social networks as each character/ actor can once again like broadcast media construct and potray themselves the way they want to audiences throught there networking sites. http://www.facebook.com/JoelCourtneyOfficial
However EMedia allows audiences to represent themselves and their own opinions and comments on the movie itself letting audience feel part of the movie promotion/basis.
representations of:
QUESTION 5 : What institutional issues are raised in the case study?
Key Institutions + Collaborators/Distributers are :
Paramount, Amblin Entertainment, Love Film ,HMV, Play.com , Amazon, Blockbuster etc.
The main institutionParamount
There were also 2 other production companies involved in the making of Super 8, which are Amblin Entertainment and Bad Robot. There were also many distributors which can be seen on the following link. http://www.imdb.com/title/tt1650062/companycredits
Eleven, Inc. will award one of its most unusual prizes ever – a trip to space – as part of its super month-long promotion with Paramount Pictures’ film Super 8, released in theaters June 10. It provides new audience experiences as the audience can stay interactive and are involved in the contest .
Key Institutions + Collaborators/Distributers are :
Paramount, Amblin Entertainment, Love Film ,HMV, Play.com , Amazon, Blockbuster etc.
The main institution
There were also 2 other production companies involved in the making of Super 8, which are Amblin Entertainment and Bad Robot. There were also many distributors which can be seen on the following link. http://www.imdb.com/title/tt1650062/companycredits
Eleven, Inc. will award one of its most unusual prizes ever – a trip to space – as part of its super month-long promotion with Paramount Pictures’ film Super 8, released in theaters June 10. It provides new audience experiences as the audience can stay interactive and are involved in the contest .
The actors/stars (their star persona) - All seem intreseted deeply into previous Spielburg movies and are very excited and happy about being in sucha high budget blockbuster movie
- People (race, gender, age etc) - All stars in the movie are white/american theirfore it stick to the norm of a white male protagonist/s , as for age all the star characters are all of a younger age giving more recognition of the younger audience and making it easier to identify with younger audiences
- Places (countries, regions, the USA etc) - The Movie is set in USA - America Ohio Town - Shows it is the main place for action and discovery aswell as the cure to all problems of distruction as it can help protect the whole world
- Values and ideologies (class, politics, religion, lifestyle, beliefs etc) - Shows people of low class/ lifestyle or bad family relations/problems can still enjoy life , survive problems and show that they can still have a norm in society regardless of there demographics.
aswell as showing technological developments to provide new audience experiences
Has internet piracy impacted on the construction/distribution of the film/DVD:
Piracy and Illegal downloading has become a huge problem in todays day and age and for promoters/distributers as E-media/ internet has spread hugely allowing millions of illegal online websites to download and watch movies for free for example websites such as : http://www.iwannawatch.net/2011/06/super-8-2011/ This is a huge loss into the film industry and shows how media platforms help with this corruption and problem in todays society
Piracy and Illegal downloading has become a huge problem in todays day and age and for promoters/distributers as E-media/ internet has spread hugely allowing millions of illegal online websites to download and watch movies for free for example websites such as : http://www.iwannawatch.net/2011/06/super-8-2011/ This is a huge loss into the film industry and shows how media platforms help with this corruption and problem in todays society
secretly leaked the movie one day before release .
http://www.deadline.com/2011/06/super-8-leaks-creature-glimpse/
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